Shopify Plus Brand
Year
2018-2019
Client
Shopify Plus
Type
In-house
Branding
UI/UX
I was part of a small team of designers, developers, and content writers tasked with updating, implementing, and growing the Shopify Plus brand across a range of mediums including the Shopify Plus website.
Manifesto
We don’t look, sound, or work like anyone else because you aren’t like anyone else. You don’t fear change — you drive it. And you’re a lot like us. Bold. Innovative. Nimble. With us, you have the flexibility to experiment on the edge. You have control over how you connect with customers. You have the tools you need to evolve, scale, thrive. With us, you have a partner in the game. We’re Shopify Plus.
We’re redefining commerce. Together.
Credit: Instrument
The Shopify Plus brand is flexible, scalable, and badass.
Work was done with an agency to set the foundation for the brand. What we got back was described as a concept car: something that looked great in practice, but fell short in implementation. It was up to our team to take this foundation and build it out to be scalable and approachable to the new Shopify Plus audience.
We expanded the colour pallet, tweaked the photography style to be more human-centred, and evolved the illustration and animation styles. What resulted was a brand that was unique and memorable. The work that was done by our small team has been adopted and used to influence brand strategy across all of Shopify.
The Results
With this brand, Shopify Plus finally found its footing a drove tremendous growth for Shopify. By the end of Q2 2019, Shopify Plus was generating over 1 billion (yes with a ‘b’) in weekly GMV.