Shopify Plus Acquisition and Campaign creative
Year
2019-current
Client
Shopify Plus
Type
In-house
Digital acquisition
Brand activation
From late 2019 to June of 2021 I was in charge of nearly all digital marketing initiatives for Shopify Plus. Accountabilities included implementation and optimization of always-on ads and time-boxed campaigns aimed at acquisition.
In June of 2021, a team was built to address the growing need for campaign creative. I am now one of three designers on the team.
Bring more Shopify to the world
It started as a way to promote ebooks
It turned into so much more
From ebooks, it grew to blog promotions, webinars, events, campaigns and everything in between. As demand continued to grow there was an increased need for standardized ads. The first step was to create a look and feel for different assets. Once this was complete I worked with an agency to develop fundamentals and core templates that could be used interchangeably across always-on campaigns.
The Results
In most cases, my work was the first touchpoint for many potential merchants. Shopify Plus grew from fewer than 5,000 merchants to over 10,000 between 2019 and the end of 2021. Acquisition ads played an integral role in this growth.