Milkman’s Daughter
Year
2021
Client
Milkman’s Daughter
Type
Branding
Online store
Throughout the pandemic, there has been increased demand for food delivery services. Many local food subscriptions offer only produce and meat. This means trips to the grocery store for essentials like milk and cheese.
Milkman’s Daughter aims to address this gap in the market by delivering staples like milk, cheese, yogurt, and butter. All products are sourced from producers across southwestern Ontario.
Behind the brand
Milkman’s Daughter takes a classic profession and puts a modern spin on it. Similarly, the brand takes inspiration from 60’s milk delivery trucks and pairs it with modern typography, photography, and illustration. I worked closely with Milkman’s Daughter to build an identity that is fun, friendly, and quirky, nostalgic but not vintage, familiar yet unexpected.
The local food market
Local food delivery is nothing new. There are countless CSAs, produce boxes, and virtual markets to choose from. I was challenged to build a brand that would stand out in this saturated market. I worked closely with Milkman’s Daughter to build the brand. We mixed one part nostalgia with one part kooky. The result is an identity full of personality.
The main touchpoint of the brand is the website. We leaned heavily on proven UX practices to make the buying experience as easy as possible. Beyond the website, we use a bit more of the quirky side of the brand. Background patterns inspired by cow spots and a modern typeface make the brand feel familiar and personable.
The Results
Nostalgic, modern, quirky. Milkman’s Daughter is a brand that’s easy to connect with and separates itself from its competitors.